The Magellan platform is a flexible automatic brand and logo measurement system that is capable of analysing footage from a broad range of video inputs. It provides accurate and reliable detection and reporting on instances of logos appearing within the footage, tagging and recording at a frame-accurate level to produce comprehensive reports or analysis. The system searches through frames of video to detect the exposure of a brand image or a logo, providing an efficient approach to an otherwise effort-intensive activity.

Magellan can be used to support investigations that involve forensic analysis of CCTV footage, isolating key suspects or objects from hours of footage. It also offers event or brand sponsors a tool for  reporting reliably on the amount of airtime that their brands have received during an event.